Amazon has imposed various seller performance measures to provide better customer service. If a seller fulfils all these requirements then he can become a successful seller. The session will provide you with the indepth knowledge to full all performance requirement and how to deal with the account suspension or deactivation in case if it occurs. This is a must to attend the session for all the online sellers.
a) Understanding to Amazon Account Health System
b) Trademark, Copyright and Infringement Issues
c) Branding and listing issues that may cause termination
d) A-Z Claim and Chargeback Claims
e) Customer’s Feedback
f) Writing a corrective action plan
g) Communication with Amazon customer service
| Date | July 25 2020 |
| Time | 1:00pm to 2:30 pm |
| Location | Via Zoom Video Call |
| Fee | USD 20 |
Register
Amazon Account Health Parameters:
Its easy to open an account and start selling, however Amazon has imposed various parameters to judge performance of the seller. All those parameters starts from listing an item till it if receive by an customer and his/her satisfaction. Amazon judges your performance in following ways:
a) Fulfilling all product compliance
b) Not infringing any trade mark.
c) If any manufacturer or brand owner complaint then seller’s account may be under review or suspended.
d) The feedback that customer left with respect to your service that should be 4 or 5 rating.
e) The order defects ratio is another aspect where Amazon do not compromise that contains customer feedback, A-Z claims and charge back claims etc.
f) If your listing is not fulfilling certain requirement, it may remain inactive until you resolve the problem.
g) The Pre-fulfillment order cancel Rate is of most significant and you can not exceed more than 2.5%
h) The valid tracking rate and shipment tracking is also monitored closely by their AI system.
The seller account may hurt because of negligence or no knowledge about above performance parameters. Your in time action and eye on all these aspects will keep your store in good shape. The bad account health may also create problems in winning the buy box. Therefore if you are an existing seller or planning to start your online store, the knowledge of all these parameters are highly important.
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